Psychology says women who choose handloom sarees over luxury labels may be drawn to more than craftsmanship, and their preference could reveal a different way of seeing fashion |
Imagine a woman standing in front of two racks of sarees. One carries the unmistakable appeal of a luxury label, its name promising exclusivity before she has even touched the fabric. The other holds a handwoven saree in a slightly uneven shade of indigo, with tiny variations in its weave that reveal the human hands […]
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