Scotland’s Outlander filming locations have seen visitor numbers more than double in a decade, as screen tourism activities generated £161.4 million in 2023 |
PC: National Library of Scotland The influence of Outlander on Scottish tourism remains strong, with filming locations continuing to attract visitors a decade after the series premiered. A new report examines the impact of the television and literary franchise and the wider role of screen tourism in Scotland. It comes as separate industry data puts […]
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